12 freelancers credited on 5 pieces of work that won at Clio Awards.
The winning work
Lap of Legends
Michelob ULTRA (AB InBev) · FCB New York
F1 driver Logan Sargeant raced a real car at Silverstone against AR ghosts of legendary drivers rebuilt from historical telemetry and AI.
Award: Grand Clio, Creative Use of Data and Digital/Mobile (Product/Service) +1 more award
See who made itMagnetic Stories
Siemens Healthineers · Area 23, an IPG Health Company
Bedtime stories scored to the sounds of an MRI machine to calm children during scans.
Award: Grand Clio, Branded Entertainment & Content (B2B) +3 more awards
See who made itThe Everyday Tactician
Xbox · McCann London
Xbox hired a top Football Manager 24 gamer as a real full-time tactician for English club Bromley FC.
Award: Clio Awards 2025 Experience/Activation Grand
See who made itThe Last Barf Bag
Dramamine · FCB Chicago
For its 75th birthday Dramamine paid tribute to the disappearing airline sick bag with a mock-serious documentary about its collectors.
Award: Grand Clio, Public Relations +1 more award
See who made itYou’re Not Ready
Netflix · Wieden+Kennedy Portland
Easter-egg-packed teaser for the year's Netflix slate.
Award: Clio Silver +2 more awards
See who made it