11 freelancers credited on 6 pieces of work that won at Eurobest.
The winning work
Daisy vs Scammers
O2 (Virgin Media O2) · VCCP
O2 built Daisy, an AI 'gran' who keeps phone scammers talking for hours so they waste time instead of conning real people.
Award: Eurobest Grand Prix Digital Craft 2025
See who made itGet Comfortable
Andrex (Kimberly-Clark) · FCB London
Andrex tackles toilet embarrassment, starting with a woman's first poo at the office, cheered on by the puppy.
Award: Eurobest Grand Prix Creative Strategy 2025
See who made itPrice Packs
Penny · Serviceplan Germany
Penny printed the price as the hero of its own-brand packaging, locking in months of price stability.
Award: Eurobest Grand Prix Integrated 2025 +1 more award
See who made itThe Final Copy of Ilon Specht
L'Oreal Paris · McCann
Documentary on the copywriter behind Because I'm Worth It
Award: Eurobest Grand Prix Film and Film Craft 2025 +6 more awards
See who made itWho made it · 5 freelancers
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Name for membersVia studioDirector
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Name for membersFreelanceCinematographer
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Name for membersVia studioCinematographer
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Name for membersVia studioOriginal Score Composer
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Name for membersRepresentedTitle Designer
The Wedding Rice
Wikifarmer · McCann Worldgroup Greece
A cheap rice made from grain that would be discarded, sold only for throwing at Greek weddings so edible rice is not wasted.
Award: Eurobest Grand Prix Creative Commerce 2025
See who made itThree Words
AXA · Publicis Conseil
AXA added three words to its home insurance contracts so the cover also helps victims of domestic violence leave home.
Award: Eurobest Grand Prix x5 2025 (Brand Experience, Creative Business Transformation, Direct, Glass, PR) +1 more award
See who made it