17 freelancers credited on 7 pieces of work that won at The Drum Awards for Design.
The winning work
Fortnum & Mason’s Animal Crackers
Fortnum & Mason · Design Bridge and Partners
Victorian brass nutcrackers became seven character-led 'Animal Crackers' packs, with copy inspired by the nonsense poet Edward Lear.
Award: The Drum Awards for Design 2025 Gold Packaging – 2D
See who made itLaphroaig: Unphorgettable
Laphroaig (Suntory Global Spirits) · Design Bridge and Partners
Real fans' descriptions of Laphroaig's divisive taste were turned into animated 'Taste Characters' to attract new drinkers.
Award: The Drum Awards for Design 2025 Silver Illustration
See who made itLiming with Gran
Genomics England & University of Cambridge · Ketchum UK
A short film fronted by Liv Little uses a family game of dominoes to help families talk openly about inherited health conditions.
Award: The Drum Awards for Design 2025 Grand Prix +2 more awards
See who made itWho made it · 6 freelancers
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Magnetic Stories
Siemens Healthineers · Area 23, an IPG Health Company
Bedtime stories scored to the sounds of an MRI machine to calm children during scans.
Award: The Drum Awards for Design 2024 President's Award +3 more awards
See who made itWhy the Rush?
Nippon Matcha · Ba'ndo
Ba'ndo built a calm, heritage-rooted identity and packaging for Nippon matcha around the deliberate pace of the Japanese tea ceremony.
Award: The Drum Awards for Design 2025 Gold Packaging – 3D
See who made itZip Code Exam
Equality Health Foundation · Area 23
Hyperlocal billboards and official-looking health reports mapped life expectancy gaps onto ZIP codes to push residents to lobby for local health resources.
Award: The Drum Awards for Design 2025 Gold Use of Data & Insights +1 more award
See who made itShot on Faber-Castell
Faber-Castell · DAVID São Paulo
Hyperreal pencil drawings presented as if they were photographs to show the professional-grade precision of Faber-Castell pencils.
Award: The Drum Awards for Design 2024 Gold Illustration
See who made it