16 freelancers credited on 8 pieces of work that won at The One Show.
The winning work
Expedition Impossible
Columbia Sportswear · adam&eveDDB London
CEO dares flat earthers to find the edge of the world, staking the company.
Award: One Show GP Integrated and Social +1 more award
See who made itNo Project Without Drama
Hornbach · HeimatTBWA Berlin
A bathroom DIY job becomes a surreal opera with a Greek chorus.
Award: One Show GP Moving Image Craft +9 more awards
See who made itReflections
British Airways · Uncommon Creative Studio, London
The BA logo hidden in engine reflections across real travel photographs.
Award: One Show GP Design in Advertising +1 more award
See who made itThe Shooting
La Unión newspaper and Articulo 19 · Grey México
A short film that follows a journalist caught in a gunfight holding only a camera, playing on the double meaning of 'shooting' to show the danger of reporting the truth.
Award: The One Show 2026 Best of Discipline Music & Sound Craft +3 more awards
See who made itLap of Legends
Michelob ULTRA (AB InBev) · FCB New York
F1 driver Logan Sargeant raced a real car at Silverstone against AR ghosts of legendary drivers rebuilt from historical telemetry and AI.
Award: One Show Gold Pencil, AR/VR/MR +1 more award
See who made itThe Last Barf Bag
Dramamine · FCB Chicago
For its 75th birthday Dramamine paid tribute to the disappearing airline sick bag with a mock-serious documentary about its collectors.
Award: One Show Gold Pencils (Health & Wellness, Integrated) +1 more award
See who made it#SaveBaconHairs
Oscar Mayer · The Kitchen (Kraft Heinz in-house)
Oscar Mayer social campaign built around Roblox's 'Bacon Hair' default avatar, also a Webby Honoree and Shorty Gold.
Award: One Show Bronze Pencil 2024, Brand-Side/In-House Direct
See who made itFuzzy Feelings
Apple · TBWAMedia Arts Lab
Stop-motion felt office worker finds a festive connection
Award: One Show 2024 Merit +7 more awards
See who made it